Data Science & Storytelling

1. Project overview Netflix faces persistent customer churn, which erodes recurring revenue and limits upselling opportunities. In a highly competitive streaming market with rising acquisition costs and subscription fatigue, retaining existing subscribers is more profitable than constantly acquiring new ones. This project analyzes Netflix’s 2025 User Behavior Dataset to identify the behavioral drivers of churn, […]

For decades, female rappers have faced barriers in the music industry, including limited radio play, industry bias and underrepresentation in major playlists. In 2021, women accounted for 23.3% of artists on the Billboard Hot 100 Year-End Chart, compared to 76.7% men. In 2024, their percentage rose to 37.7%, but still showing a male majority. Even