Content strategy & creation
I turn your ideas into stories that matter in French, English and Spanish.
I’m Eloise Bouton, a journalist and content strategist with over 15 years of experience. I help brands, companies, institutions and media find their voice and communicate with purpose. From editorial strategy to the final copy, I make sure your content connects with the right audience.
What I do
Editorial strategy
- Content strategy
- Editorial calendars
- Editorial direction and team coordination
Content creation
- Web content and SEO
- Newsletters
- Social media
- Brand content and B2B
Multilingual
- Content in English (C2)
- Content in Spanish (C1)
- Beyond translation: content designed for each market
Who I work with
Brands · Companies · Media · Institutions · Organizations · Cultural projects
Why work with me
I have written over 500 articles on culture, society and lifestyle for leading media such as Les Inrockuptibles, Vice, Glamour, Rolling Stone, Le Parisien and Le Nouvel Obs. I founded Madame Rap, an international media outlet with an audience in more than 75 countries. A career that taught me how to build brands, tell stories with a critical eye, and connect with very diverse audiences.
My added value: senior writing skills, editorial judgement, and the ability to turn strategy into content that resonates in one or several languages.
Shall we talk?
Looking for content that connects and delivers results? Tell me about your project and I’ll get back to you soon.